About Us
Our Founder
Meet Griselle Colón-Wright
Griselle Colón is at the forefront of global trade innovation, currently leading the TXL Export Accelerator—a program designed to empower small and medium-sized enterprises (SMEs) to expand their reach in international markets. With operations recently expanded to Panama, she is spearheading efforts to connect businesses with the thriving trade opportunities within the Panama Hub, a critical epicenter of global commerce.
Griselle’s leadership in the TXL Export Accelerator builds on her illustrious career as a marketing and operations executive, where she has consistently delivered groundbreaking results for top-tier brands like DaimlerChrysler, Wal-Mart, AT&T, and American Airlines. Her strategic vision and ability to execute have led to numerous industry firsts, including the first Hispanic Market license for Nestle USA’s MLB All-Star Game promotions and the creation of the first bilingual baseball cards in the U.S. during her tenure at Pacific Trading Cards.
Her work at Wal-Mart further highlights her innovative approach. She designed and implemented the ROAD TO ESSENCE program, the first African American Shopper Marketing initiative, which was a key factor in Wal-Mart’s “Best In Show” accolades at the Essence Music Festival for three consecutive years.
Beyond her corporate successes, Griselle has played a pivotal role in the Black Innovation Alliance (BIA). After designing the Ecosystem Builder In Residence (EIR) program, she expanded her efforts by spearheading BIA’s partnership with the Bahamas Ministry of Tourism as part of INNOVATE 242. Most recently, Griselle led the strategic alliance with the Global Diversity Export Initiative of the International Trade Administration, culminating in the launch of B.Global at BIA—a program dedicated to advancing global trade opportunities for Black entrepreneurs.
Griselle’s passion for driving business growth through innovative strategies is evident in every project she undertakes. Whether it’s expanding TXL Diverse Partners’ consultancy operations to new international markets or leading initiatives that foster global trade opportunities, she continues to push boundaries and set new standards in global trade and marketing. Stay tuned as she continues to shape the future of international business with her visionary leadership and relentless drive.
Partners
Testimonials
- Damon Alston
Over the past three years, Griselle has been an incredible guide and source of inspiration. When we first started working together, she advised me to take on a larger leadership role, but I resisted, feeling unprepared for the responsibility. In hindsight, I realize how right she was, and I wish I had listened to her sooner. Her unwavering support and wisdom have been instrumental in my growth, both professionally and personally. Thanks to her mentorship, I have developed the confidence and skills needed to lead effectively. I am immensely grateful for our relationship and for all she has done to help me become the person I am today.
Read more - Jasmine Pringle Mali-Pah
To call Griselle a mentor or coach would not quite give her talent, professionalism, and genuine care for her clients the credit she deserves. In my year of knowing Griselle I have been more than just a mentee, instead cultivated into an empowered Founder of a budding business- Mali Pah, with a new clear vision. She has the intuitive gift to spot your strong suites as well as potential growth points and helps you tackle them head on with confidence. Griselle is the ultimate networking guru and effortlessly connects her matrix with strategies focused on reciprocity at the forefront. Through our work together I have incorporated 1 business, am in the process of developing another, and through her guidance and Ten X Lab, both new entities have received start up funding to push start R&D. She has helped me transition from a B2C Brand to B2B focused and assisted with securing my first large retail account for my Hair Jewelry brand. Creating products to service my community, with resources from my community is a dream come true. It’s an honor to be on the road of success with Griselle and TEN X Lab.
Read more - Rasheed Hamid Extra Hands VA's
TEN X Lab has changed the way that I do business! Working with Griselle Colon of Ten X Lab, has been nothing short of educational, informative and motivating. Her business acumen and keen understanding of the ever changing workforce economy have kept me from making terminal mistakes for my business. Whether it was teaching me to understand my margin potential and profit and loss reporting or guiding me to the appropriate industry professionals that could introduce an effective game plan and strategy for how to scale my business. Her years of experience make her a valued asset to any team. The future success of my business is largely due in part to my work with Griselle. I look forward to our working sessions and learning something new, every time we speak. Thank you for all that you do.
Read more - Cristina Lagario Tinta Ink
Griselle has been the most precious gift of 2021. She has a natural entrepreneurial mindset that organically makes ideas and people grow. Her brilliance to make connections between people, projects and efforts is outstanding. She makes everyone around her feel supported, appreciated and challenged.She is a pleasure to work with and a treasure to learn from. Every single conversation leads to a whirlwind of ideas, and that is vital for a creative person like me.
Read more - Michael Deng LemonTree Media
I’ve had many mentors in my life, but she (Griselle) is the most “hands-on” mentor who discover the strengths in me and is willing to guide me step by step to help me achieve my vision, leveraging her incredible resources and expertise in business, strategic planning, and marketing. I am fortunate to acquire my first pilot opportunity in creating interactive content from her connection, and test out my interactive video product with eCommerce stores that have been brought on by Griselle.
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TXL Diverse Partners
This certificate is the property of the international Trade Council and is issued subject to Regulation of the Council.
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