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Our Founder

Meet Griselle Colón-Wright

Griselle Colón is at the forefront of global trade innovation, currently leading the TXL Export Accelerator—a program designed to empower small and medium-sized enterprises (SMEs) to expand their reach in international markets. With operations recently expanded to Panama, she is spearheading efforts to connect businesses with the thriving trade opportunities within the Panama Hub, a critical epicenter of global commerce.

Griselle’s leadership in the TXL Export Accelerator builds on her illustrious career as a marketing and operations executive, where she has consistently delivered groundbreaking results for top-tier brands like DaimlerChrysler, Wal-Mart, AT&T, and American Airlines. Her strategic vision and ability to execute have led to numerous industry firsts, including the first Hispanic Market license for Nestle USA’s MLB All-Star Game promotions and the creation of the first bilingual baseball cards in the U.S. during her tenure at Pacific Trading Cards.

Her work at Wal-Mart further highlights her innovative approach. She designed and implemented the ROAD TO ESSENCE program, the first African American Shopper Marketing initiative, which was a key factor in Wal-Mart’s “Best In Show” accolades at the Essence Music Festival for three consecutive years.

Beyond her corporate successes, Griselle has played a pivotal role in the Black Innovation Alliance (BIA). After designing the Ecosystem Builder In Residence (EIR) program, she expanded her efforts by spearheading BIA’s partnership with the Bahamas Ministry of Tourism as part of INNOVATE 242. Most recently, Griselle led the strategic alliance with the Global Diversity Export Initiative of the International Trade Administration, culminating in the launch of B.Global at BIA—a program dedicated to advancing global trade opportunities for Black entrepreneurs.

Griselle’s passion for driving business growth through innovative strategies is evident in every project she undertakes. Whether it’s expanding TXL Diverse Partners’ consultancy operations to new international markets or leading initiatives that foster global trade opportunities, she continues to push boundaries and set new standards in global trade and marketing. Stay tuned as she continues to shape the future of international business with her visionary leadership and relentless drive.

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